Rise Brands Launches Largest Awareness Campaign for Pins Mechanical Co. 

That's How We Roll

In an era dominated by technology, Rise creates a campaign aimed at inspiring guests to make in-person connections rooted in nostalgic fun. 

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Columbus, Ohio-–April 12, 2024—Rise Brands, the parent company of Pins Mechanical Co., is proud to announce the launch of its most extensive brand awareness campaign to date. This initiative went live on April 10, 2024, and aims to significantly increase foot traffic and further establish Pins as the premier social destination for both young professionals and families. 

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Rise plans to run the campaign in five of its markets – Pittsburgh, PA; Charlotte, NC; Indianapolis, IN; Cleveland; and Cincinnati, OH to drive increased annual revenue to each Pins location. The campaign includes a holistic tactic mix across various digital, social, and out-of-home platforms, all reinforcing the message of disconnecting to connect.  

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Rise Brands enlisted the help of two Chicago-based firms to bring this campaign to life: The Escape Pod, a creative agency, and Two by Four, a media agency. Together, this partnership ensures that the campaign reaches its intended audiences across various platforms and resonates with individuals seeking authentic, in-the-moment experiences. 

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"At Rise, we're dedicated to creating immersive consumer experiences, and our latest campaign for Pins embodies that spirit," says Erin Frum, Vice President of Marketing & Creative at Rise Brands. "With 'That's How We Roll' as our new campaign tagline, we're inviting guests to take a break from the online world and enjoy a memorable connection with friends and family in real life." 

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In relation to the campaign, Pins is also enhancing the onsite experience with a lineup of exciting activities. From pop-up caricature artists to Polaroid selfies and a thrilling new group drink activity, plenty of fun things are happening at Pins this spring. Make sure to join us at Pins Mechanical Co. for unforgettable moments and genuine connections. That's how we roll.

Rise Brands

Rise Brands is a brand development firm that creates one-of-a-kind experiences to engage people through immersive consumer engagements. Rise Brands owns and operates 16-Bit Bar + Arcade, Pins Mechanical Company, and No Soliciting. Each of its brands allows for creative, authentic fun. Established in 2013, Rise continues to create, develop, and grow brands from its home office in Columbus, Ohio.

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Media Contact 

Sirena Frost

sirena.frost@risebrands.com

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