Rise Brands announces closure of Weenie Wonder brand to focus efforts on high growth brands
Rise Brands is announcing the closure of both Weenie Wonder locations, effective Tuesday, February 6th. The decision to close the Weenie Wonder is part of a strategic realignment to focus resources on the rapid growth of the other brands within the Rise Brands portfolio.
“We hold ourselves and our brands to a very high standard to deliver exceptional guest experiences. Even though we strongly believe in the Weenie Wonder brand, unfortunately the economic model was not sustainable and the brand failed to meet our standards,” expressed Troy Allen, CEO of Rise Brands. “We sincerely thank every team member, partner and customer who has been a part of the Weenie Wonder story. We are very grateful for the support we received when we opened this brand. It’s a difficult decision, but we are confident it is the right one for Rise.”
Weenie Wonder generated loyal fans from the very beginning and understands the disappointment this news may bring. Customers with any outstanding Weenie Wonder gift cards are able to use them at any Pins Mechanical location and will receive twice the value of the existing card. Rise will also be providing resources and transition support to all affected Weenie Wonder team members.
While one door closes, Rise has been working to bring something new to the soon-to-be-vacated Weenie Wonder spaces in Dublin and Easton. “We recognize the added value that a food offering provides our Pins customers and we’re extremely excited to announce something new for our guests in the very near future,” said Allen.
For more information or inquiries, please contact:
Rise Brands Director of Engagement
About Rise Brands
Rise Brands is a brand development firm that creates one-of-a-kind experiences to fully engage people through immersive consumer engagements. Rise Brands currently owns and operates 16-Bit Bar+Arcade, Pins Mechanical Company, and No Soliciting. Each of its brands allow for creative, authentic fun. Established in 2013, Rise continues to create, develop and grow brands from its home office in Columbus, Ohio.